Thank You, Designers

If you've watched Project Runway, you have certainly seen Tim Gunn go into the workroom to chat with the contestants. Before he leaves he often says, "Thank you, designers."  Of course he's known for many other expressions but today I want to focus on the 'thank you.'


If you're a member of the W Club, you have read the same expression every single time a new doll is revealed. It could also be "Thank you, design team." Some liaison is thanking the people who work for Integrity Toys for designing a doll to sell.

Let me ask you a question. When you're about to leave the supermarket, do you go up to the manager and say thank you for selling milk. Perhaps you like the packaging of a box of donuts. Will you write to the company thanking them for the pretty designs? Do you thank the post office for designing beautiful stamps every year? I think not. They want you to spend money on their products. You thank them by spending your money.

Why would a company thank itself for designing a product to sell to you? You're not going to buy it if you don't like it, are you? Do they do it to convince you that it's worthwhile?
We hope that everyone is as excited about these two dolls as we are! We would also like to thank XXX and the entire Integrity Design Team for the XXX Collection; this year has been simply outstanding for XXX!
The company should be thanking the buyers not their employees. 

There are endless reasons to say thank you to people. Here are a few that resonate with me.




So, this is my advice: