Ever After High™ Royal Dolls

How is it that Mattel can produce fully articulated dolls on a massive scale for the Monster High and Ever After High dolls and yet they stick with the stilted model pose on their fashion dolls?
From left to right: Briar Beauty, Apple White, Raven Queen, Madeline Hatter
Here are the new  Ever After High™ Royal Dolls. I haven't been following the line but I believe these were the first to be released. They look less monstrous :-) than their predecessors and are quite cute. Justice is selling them for $21.60 each. 

According to a doll tracker, the dolls do not stay in stock for long at Justice. If you find one at Amazon or on eBay, it is sure to be more expensive. Of course, after the 'newness' wears off, you can get pretty much everything.


If you care to read about the line and it's backstory, here is the Wikipedia link: http://en.wikipedia.org/wiki/Ever_After_High
Hunter Huntsman
Ashlynn Ella
These two come as a set.